Shopify Vs. Magento: Who’s The Jack Of All Trades?
With an up surge in ecommerce sales, every other business wants to sell online. With that kind of demand, launching an online storefront is almost a no brainer. However, having an ecommerce store cannot assure you that customers will visit the site or buy products from you. In order to get success in ecommerce arena, you need to provide ease-of-use and reliability to your users. For this to happen, you must choose a top-notch ecommerce platform for your business. For those who don’t know what an e-commerce platform is, let’s define it first.
Ecommerce platform is software that has ability to manage variety of functions of an ecommerce website. Ecommerce solutions are designed to help people who can’t afford to hire professionals or who find building an ecommerce website from scratch a cumbersome process. While some ecommerce platforms are affordable, there are many which seem costly. With hundreds of options available, how do you choose the right ecommerce solution? Well, the answer to this question depends on the type of online business you run. Along with it, a lot of it depends on the features of ecommerce website builders like pricing, inventory management, integration, customization, design, hosting environment, security and so on. Click here Multichannel Ecommerce Software
After gaining a good understanding of how ecommerce platform works and what features to expect when shopping for an ecommerce platform, the final selection for a perfect ecommerce solution cannot occur unless you conduct ecommerce platforms comparison.
Anyone looking to triumph the ecommerce game might have heard about the two ecommerce giants – Shopify and Magento. These are the most popular and talked about ecommerce platforms amongst merchants. Both of these platforms are capable to create unique storefront, yet they differ considerably in majority of areas. Let’s find which one of them can be considered as jack of all trades.
Whether it’s a b2b brand, arts and crafts, lifestyle brand, Magento performs wonderfully with each one of them. For instance, Munro Shoes is an example of a functional website built on Magento. Magento has been catering several functionalities like fast navigation, pop-up offers, extensive site search functionality, and loyalty programs. On contrast, Shopify also provide these features but they are not included in the basic plan.
When it comes to inventory management, Magento enables users to manage an unlimited number of products whereas Shopify does the same except if anyone is using the basic Shopify where only 25 items are allowed.
For shipping purpose, both platforms provide flexible shipping methods and imply a non-manual shipping fee calculation.
In regards to multiple languages setup, users are allowed to include as many languages as they want in their store by easily installing language packs. Shopify users have to find and install some language apps.
Another ecommerce feature is blogging. While blogging is available on Shopify, you have to add blogging in Magento by using free or paid extension.
Both platforms are quite similar in their SEO abilities like editing meta tags, meta titles, meta keywords, URL keys, alt text, etc., which aim to enhance website rankings on the SERPs.
Speed & Performance
An ecommerce website speed holds crucial importance. There are many surveys who indicate that even a second delay can result to a 7% drop in the conversion rate. Yes, customers are likely to leave your site if they have to go through slow page load. This is why you need to select an ecommerce solution wisely.
When you choose Shopify, it means you choose a hosted solution over self-hosted one. A hosted solution guarantees the website performance. This is why many prefer to choose Shopify over Magento. It’s also true that ecommerce retailers who built their ecommerce stores on Shopify have been experiencing a reliable and stable performance.
In case of Magento 2 websites, their website performance entirely depends on the hosting services provider. The whole responsibility of a good ecommerce site lies on the shoulders of users. They are required to choose a strong web hosting provider with proper website optimization tools so that it removes all the worries of site performance.
Convenience is important to online shopping. One of the most important facets while assessing the quality of an ecommerce platform is the user experience. According to survey, 96% indicated that payment and ease of checkout are two things to look at when deciding where to shop.
When it comes to user experience, Magento 2 knows how to do it with its easy and prompt two-step checkout process. The platform takes shipping Information, review it & take payment information. Together with it, Magento 2 comes with various remarkable features like guest checkout and one-click account creation. In addition, users can avail a discount code box placed on the checkout page.
Known for its convenience, Shopify features one-page-checkout. In the basic Shopify plan, the platform doesn’t show the real-time shipping rates, which can give rise to cart abandonment in the checkout.
You can manage unlimited number of products with both platforms. They also allow users to download fulfillment extensions and integrate shipping so that managing inventory becomes easier.
However, the size of inventory matters when it comes to performance. The larger your ecommerce store, the more prone you are to run into site’s performance issues. Hence, here users are suggested to upgrade their hosting account regardless of what platform you choose. This is done to prevent slowdowns.
Magento users are recommended to choose a Magento-optimized hosting provider as it will provide them with a fully managed service, just like Shopify.
This is where Shopify takes the lead because of its easier to handle performance and to manage everything via a single point of contact. You don’t need to get in touch with a programmer, hosting provider, and then Magento community. It’s all so simple with Shopify.